On Making the Right Choice: The Deliberation-Without-Attention Effect -- Dijksterhuis et al. 311 (5763): 1005 -- Science

On Making the Right Choice: The Deliberation-Without-Attention Effect -- Dijksterhuis et al. 311 (5763): 1005 -- Science: "On Making the Right Choice"

愈複雜的決定，想得愈少，跟著感覺走，似乎愈能得到一個滿意的結果。

it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation.

結果的對錯可能不是那麼重要，最重要的是結果是不是令人滿意吧。

不知道這個研究是否有包括「長期」滿意度指標.... 。